From riches to rags, and back again

Article Abstract:

German sportswear manufacturer Adidas lost direction in the 1970s and was negatively affected by diversification into sub-brands. However, it was rescued by Robert Louis-Dreyfus, who relaunched it as a credible sports brand. It is now hoping to compete with US market leader Nike. A similar recovery has been seen at Italian fashion concern Gucci. This company was rescued by Investcorp, which freed it from the interference of its founding family. It has now seen a substantial rise in profits.

Sporting goods industry, Gucci Guccio S.p.A.

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Sportsman of the year? Robert Louis-Dreyfus helped to tidy up after the Saatchi brothers overreached themselves. Is he now repeating their mistake?

Article Abstract:

The successful and urbane Louis-Dreyfus went to work for the embattled Saatchi brothers, who were busy destroying their advertising firm. Louis-Dreyfus became the CEO of Adidas, as well as an investor, and may be making some management mistakes.

Men's & Women's Sportswear, Cut and Sew Apparel Manufacturing, Other Footwear Manufacturing, Athletic Footwear ex Canvas, Footwear, except rubber, not elsewhere classified, Advertising agencies, Sportswear, Athletic shoes, Athletic shoe industry, Sport clothes industry, Saatchi & Saatchi Company PLC, Louis-Dreyfus, Robert

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Stretching the plaid

Article Abstract:

The strategy of Rose Marie Bravo at Burberry is examined in detail as a success story.

Burberrys Ltd.

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