Funny farm
Article Abstract:
A report on the Cavendish farm, a French fry brand in Canada, in an attempt to increase their popularity and revenue took the help of an innovative commercial campaign. The reports stated that, the concept that came through the commercial aired was so sensitive and warm that it touched the customers leading them to try and patronize the product.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Dose food advertising influence children's food choices? A critical review of some of the recent literature
Article Abstract:
The claims and evidences relating to food advertising for children are critically analyzed to study the influence of these advertising on the diets of children. For this analysis the childrenEs are placed firmly at the center as an active consumer of information.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2003
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Creative eye
Article Abstract:
Foodland Ontario's advertisement with the young farmer as well as Lavalife's ad are not effective ads because they don't convey the motivating reason for people to use or buy the products. Subaru's and A&W's teenburger commercial are also evaluated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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