Furniture stores buck the price pitch

Article Abstract:

Sofas a la Carte of Vancouver, British Columbia, differs from many furniture chains by virtue of its marketing campaign. While most stores are dominated by discount advertising, Sofas a la Carte went for advertisements that could produce instant recall. In particular, the store wanted to emphasize its product affordability and fast delivery. The results were two advertisements, one depicting a speeding man in an armchair and the other, a basset hound lying on a brown couch with the words `fast' and `affordable.'

Canada, Furniture Stores, Sofas a la Carte

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Refreshingly unbank-like

Article Abstract:

The new products and uptight advertising campaigns that have helped the financial firm Coast Capital Savings to increase their brand awareness and achieve an edge over its financial competitors are discussed.

Product development, Credit Unions, Coast Capital Savings Credit Union

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Clearly a comeback?

Article Abstract:

The effort of president of Clearly Canadian Beverage Corporation, Brent Lokash, to revive the brand image of the company by improved marketing is discussed.

Management dynamics, Executive changes & profiles, Bottled and canned soft drinks, Management, Officials and employees, Soft drink industry, Company business management, Clearly Canadian Beverage Corp., Lokash, Brent, CLV

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