Game site doubles as focus group

Article Abstract:

Toronto, Ontario-based Grey Interactive has launched a youth-oriented market research Web site, youtopia.com. The site, which is based in Ottawa, Ontario, compiles data on teens' product preferences, spending patterns and product knowledge. Youtopia attracts teens to its site through a branded game that allows visitors to rack points which are redeemable as a store certificate or online coupon that can be spend at 20 retailers in Canada. Prior to its launching, the site has already compiled data on 200,000 teens.

Marketing Research and Public Opinion Polling, Market Research Services, Grey Interactive

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What's in a name?

Article Abstract:

Financial institutions are faced with the challenge of retaining client confidence when changing names. Name changes are happening more often in the financial industry where acquisition and merger activity is on the rise. Marketing experts say financial companies should strive toward clarity in formulating a campaign announcing a new moniker. Other experts say a campaign should present the value and benefit of a name change.

Financial Services, Finance and Insurance

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How Harlequin woos women

Article Abstract:

Harlequin Enterprises introduces new romance product lines regularly.

Book publishing, Book Publishers, Publishing industry, Marketing, Company marketing practices, Company Profile, Romance fiction, Romances (Fiction), Romance literature, Harlequin Enterprises Ltd.

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