Gross is good

Article Abstract:

McCain Foods Ltd reported that its share of Canada's pizza snacks market rose to 37% when it unveiled its new TV spot. Previously, McCain relied on beauty shot ads aimed at mothers but was forced to abandon this advertising strategy due to the success of 'More Stuff' ads from rival Pizza Pops. Its latest TV commercial uses real teenage language with pierced male teenagers loitering around cars. The success of the ad has spurred McCain to create other commercials for its Ultimate Combo and Triple X Pepperoni products.

Frozen Specialty Food Manufacturing, Frozen Pizza, McCain Foods Ltd.

---

The volatile world of online surfing

Article Abstract:

Recreational Internet World Wide Web surfing used to be a market dominated by local Internet service providers (ISPs). In 2000, however, recreational Web surfing is becoming an increasingly prime Canadian household lesisure activity. As a result, telephone companies and cable television service providers in Canada are using their financial clout to rol out high-speed Internet access services to capture market share from small, independent ISPs.

Internet service providers

---

Defining pink consumers

Article Abstract:

The oCanadian Media Habits Surveyo, conducted by the Print Measurement Bureau, is the first annual survey to include gays and lesbians. According to the data, gays and lesbians have a fondness for reading magazines and imbibing sparkling water. These findings will prove significant for advertisers who are interested in attracting this niche market.

Consumer Behavior, Behavior, Surveys, Consumer behaviour, Gay consumers

Similar abstracts:

• Abstracts: We're all disabled now. Learning curve. Risky debate
• Abstracts: Small is not so beautiful. Ticking the right boxes. Art's regenerational realities
• Abstracts: A tourism departure. Craving success. Nu-Growth
• Abstracts: Old South, Sunkist get $7M marketing boost. Mister tea. Boynton links to Web firm
• Abstracts: CTV's 'Millionaire' losing its magic. Fund your own shows. Hit spotters

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.