Web site makeovers

Article Abstract:

Canadian marketing companies are going back to drawing boards in an effort to create new corporate Web sites for a more dynamic and more marketable online presence. Marketers has formed sites that tended to be more static brochures pasted online, but currently are broadening strategies and objectives as an understanding of the Internet improves. A source said the design revolution emerging in the industry is attributed to funds being allocated for significant and not simply seasonal changes to Web sites.

Marketing procedures, Industry Market Data, New Electronic Marketing, Business, Article

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More than the news.com

Article Abstract:

Canadian online newspapers found out that success can be achieved by not only delivering online news but by designing functional websites and providing interactive portals or virtual doorways to readers' cities. For instance, Globe and Mail is one of the top five news sites in the Web because of its appendage sites that include the globefund.com, globalcareers.com, ChaptersGlobe.com, globeinvestor.com, robmagazine.com amd robtv.com

Strategy & planning

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The ideal daily

Article Abstract:

A survey of media directors has been conducted to determine what newspaper publishers in Canada can do to make the media advertisers really happy. The number one concern is the need for newspapers to be more flexible and creative with their advertising layouts. Another wish is that the sponsorship of sections, columns or reports be more frequent. Newspapers should also enhance their interactivity with target audiences.

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