C.C.'s twins tempt TV

Article Abstract:

Corby Distilleries has rolled out the Canadian Club Television ad campaign, which will feature identical twins CC & Ginger and CC & Cola touring Toronto bars and restaurants. The two will film mock commercials with patrons who can learn how to order a CC mixed drink in other languages such as French or Italian, with a mobile crew camera taping the event. Viewers can log onto the Canadian Club's Web site to view highlights of weekly events.

Advertising, Television, Campaign Launched, Corby Distilleries Ltd.

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Doctor mom

Article Abstract:

Online companies that provide consumer health sites and health products e- commerce sites are not attracting enough advertisers despite the growing number of women who are turning to the Internet for health information for themselves and their families. One main problem involves Canadian regulations that disallow direct-to-consumer marketing or prescription products. Another is the high cost of advertising on the Web.

On-Line Information Services, Videotex & Teletext, Internet services

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Toasting the new saq.com

Article Abstract:

The SAQ has made a major effort to make its Web site conducive to customer purchases.

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