Globe enhances two of its spinoffs

Article Abstract:

The Globe and Mail is implementing a revamp of specialty channel ROBTV and the globeandmail.com website, two of the newspaper's spinoffs. Globeandmail.com has launched a new breaking news service that is aimed at business readers on Jun 19, 2000, an endeavor that is supported by a C$500,000 promotional campaign. ROBTV, for its part, will sport a new on- air appearance based on a survey conducted by Tandemar Research Inc which states that its main viewers are largely educated, affluent males.

Newspapers, Newspaper Publishers, Parent-to-subsidiary activities, Newspaper publishing

---

Blackhole TV provokes at street level

Article Abstract:

Online entertainment Web site BlackholeTV.com has attracted attention with its outdoor poster ads aimed at 19- to 29-year olds. Blackhole is a Toronto-based site that promotes the city's entertainment and nightlife scene. The ads, which were created by Hewson Bridge & Smith of Ottawa, says "TV that swallows." Blackhole pres Jay Litkey said the ads were intended to create a street-level presence since since their target market is on the street, in subways and in bars.

On-Line Information Services, Advertising, Videotex & Teletext Svcs NEC, Internet services, Online information services, BlackholeTV.com

---

Similar abstracts:

• Abstracts: Lufthansa faces possible strike by its pilots. Operating profit at Lufthansa expected to jump. Lufthansa: ticket to ride
• Abstracts: Germany reduces tariffs. Taking the right Routes
• Abstracts: Saatchi evolves its brand. Executives drawn to Envoy startup. Page 1 to close by year end
• Abstracts: Sympatico launches $3M ad push. Mixing it up in Montreal. Global ads tout Alcan's new diversity

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.