Saatchi evolves its brand

Article Abstract:

By launching two new in-house divisions and inducting a new creative director, is planning to put its business on a more even keel and capture a changing market. Of the two new divisions, Saatchi & Saatchi X will focus on in-store solutions and below-the-line marketing services, and Saatchi & Saatchi Retail Response Group will handle quick turnaround assignments like newspaper ads and online banners.

Agencies, Planning, Company restructuring/company reorganization, Reorganization and restructuring, Company business planning, Company organization, Saatchi & Saatchi

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Page 1 to close by year end

Article Abstract:

True North Communications has announced its plan to close the Harrod and Mirlin/FCB sister agency, Page 1, by Dec 31, 2000. The closure of the six- month-old Toronto, Ontario-based ad agency is attributed to the loss of two of its three accounts. Page 1 lost its Mead Johnson Canada account to Bensimon.Byrne D'Arcy, while the Fairmont Hotels and Resorts account was lost to FCB.

Page 1

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Executives drawn to Envoy startup

Article Abstract:

Envoy Communications Group of Toronto is forming a new advertising and communications agency called John Street. The new agency will be led by advertising veteran Arthur Fleischmann, formerly of Ammirati Puris. A number of other Ammirati employees are joining him.

Executive changes & profiles, Process, Physical Distribution, and Logistics Consulting Services, Agency Formation/Mergers, Management consulting services, Marketing Consulting Services, Envoy Communications Group, John Street

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