Globe redesign has advertisers in mind

Article Abstract:

The Globe and Mail, a national newspaper based in Canada, is being relaunched on July 9, 1998, after undergoing a complete redesign, revealed vice-president of advertising sales Sandy Muir. Muir noted that the redesign is expected to enhance the publication's image. This will also secure additional advertisers since their ads will be in a better setting, stated Muir. The Globe will also be attempting to secure more potential new advertisers by offering new editorial content, stressed Muir. The publication will be posting new companies on one page everyday, said Editor-in-chief William Thorsell.

Newspapers, Newspaper Publishers, Services development, Positioning, Newspaper publishing, Globe and Mail

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Canada's DRTV experts go global

Article Abstract:

Interwood Marketing and Northern Response (International) are marketing companies in Canada that are subtly establishing themselves in the direct response television industry. Northern Response (International) acts as direct marketing agent in nations like Australia, Italy, Brazil, the Philippines, Japan, and Russia. Northern Response business development manager Don Cameron admitted that his division relies on different direct response television-based licensing agreements to operate in 33 nations.

Cable Networks, Home Shopping via CATV, Cable television, Home shopping, Interwood Marketing, Northern Response (International)

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