Going to Extremes

Article Abstract:

Information is presented on the successful agency Extreme Group, in Dartmouth, Nova Scotia, that created the award-winning FUBAR (Fucked Up Beyond All Recognition) campaign for the Nova Scotia Office of Health Promotion, to edenormalizeE smoking. The agencyEs strategies and future direction are discussed.

United Kingdom, Management dynamics, Management, Achievements and awards, Smoking, Company business management, Extreme Group

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Extreme enthusiasm

Article Abstract:

The Nova Scotia Health Promotion and Protection office awarded a $150,000 contract to Extreme Group for the promotion of breastfeeding. Extreme won the contract due to their interest in and understanding of the issue. Details of how Extreme impressed NHSPP are provided.

Contracts & orders received, Contracts & orders let, Appreciation, Contracts, Contract agreement, Breast feeding, Canada. Health Canada

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How far really?

Article Abstract:

The recent trend by advertisers towards the use of stereotypical and misogynistic imagery and content is discussed.

Campaign Themes

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