Grandmothers bring Caribbean soul to British soft drink

Article Abstract:

Two Caribbean grandmothers are making history by becoming the first older black people to appear in a high-profile campaign. Fifty seven-year-old Hazel Palmer and 60-year-old Blanche Williams are the latest spokespersons of the offbeat new campaign for Coca-Cola owned soft drink, Lilt, which is marketed in the UK. The campaign features two commercials, dubbed "Commuting" and "Ballroom," that emphasizes the differences between traditional stiff upper-lip British attitudes and the more relaxed style of the Caribbean. The spots are now running on British TV.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Television, Campaign Launched, Campaign Themes, Spokesperson, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Article, Lilt

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'Nobody' spots a U.K. sensation

Article Abstract:

Halifax, based in London, England, UK, has introduced an advertising campaign that features its own staff instead of celebrities. The advertisement shows an embloyee of the bank singing his own version of Tom Jones' 'Sex Bomb.' Halifax's first-ever 'singing staff' commercial was a success, achieving 71% recall figure in Feb 2001. The company expects to repeat its success with two other advertisements, which also feature singing employees. Delaney Lund Knox Warren is the agency that created the singing staff advertisement.

Commercial Banking, Commercial Banks, Halifax

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U.K. ads take extra ordinary turn

Article Abstract:

UK marketers are using ordinary people in their advertising campaigns, departing from the traditional use of celebrities to sell products. Advertisers are betting that more consumers relate better to simple mortals in ads. Also, celebrities are much more expensive and can cause trouble with their big egos. Leading the trend is John Smith's - the top selling ale brand in the UK - which has replaced comedian Jack Dee with the 'No Nonsense Man.'

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