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HLL ON DIRECT SELLING MODE

Article Abstract:

Hindustan Lever Ltd (HLL) is launching a new skin-care and colour cosmetics range of Unilever's brand, Aviance. Aviance is an international brand and will be manufactured in India. The cosmetics will be sold directly. It plans to set up a 100 percent subsidiary for producing Aviance cosmetics. It plans to launch 100 products, costing Rs70-500 each. Direct selling operations will start in Mumbai soon. It plans to sell its Aviance products through Internet also. It will set up special training centres for direct marketing. (rk) (kvr)

Comment:

Hindustan Lever Ltd (HLL) is launching a new skin-care and colour cosmetics range of Unilever's brand, Aviance.

Publisher: Bennett, Coleman & Co. Ltd.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
Marketing procedures, Company Planning/Goals, Unilever Group, Hindustan Lever Ltd. (HLL)

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HLL INVESTING Rs 40 CR IN SILVASSA UNIT

Article Abstract:

Hindustan Lever Ltd (HLL) proposes to invest Rs40 crore on its skin care products factory at Silvassa in Dadra and Nagar Haveli. The unit produces Fair and Lovely cream and lotion, the Pond's and Lakme range of skincare products and shampoos. HLL has already invested Rs25 crore in the unit. The unit commenced production in September 1997. The unit will contribute Rs600 crore to HLL's sales once it attains full capacity. (ag)

Comment:

Proposes to invest Rs40 crore on its skin care products factory at Silvassa in Dadra and Nagar Haveli

Publisher: Bennett, Coleman & Co. Ltd.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
Capital expenditures, Hindustan Lever Ltd., Article

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CREAMY CREAM

Article Abstract:

Emami has launched an antiseptic lotion called Boroplus Lite into the market. The product is available in two forms, as cream and lotion. The lotion is available in 60 ml and 120 ml bottles. The 60 ml bottle costs Rs13 while the 120 ml bottle costs Rs25. A 25 gm tube of Boroplus Lite costs Rs13. (ag)(vr)

Publisher: Bennett, Coleman & Co. Ltd.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
Product introduction, Emami

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Subjects list: India, Skin care products
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