Hallmark the Millennium

Article Abstract:

Hallmark Canada, with the help of its advertising agency, Capital C Communications, has won a 2000 Canadian Promo! Gold Award for topping the Best Multidiscipline Promotional Campaign category with its 'Hallmark the Millennium' promotion. It was chosen because the millennium promo has successfully encapsulated five advertising components, namely the creation of an in-store product, launching of two contests, airing of television spots, sending out of direct mails, and creation of a premium postage promotion with the help of the Canada Post.

Public affairs

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Hallmark steps up its marketing

Article Abstract:

Hallmark Canada has launched a greeting card-making contest in 1999. The contest, dubbed 'Hallmark the Millennium,' is Hallmark's largest promotion thus far, with a budget of $2 million. The winning designs will be incorporated into Hallmark's Millennium card, which will be launched in Nov 1, 1999. The contest is being promoted by television advertisements created by Capital C Communications.

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Hallmark cards

Article Abstract:

Hallmark Canada in Toronto launched a winning holiday promotional campaign.

Awards, Greeting cards, Ambassador Cards

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