Heinz to quit its 'unfair marketing'

Article Abstract:

HJ Heinz Canada has agreed that it will stop using unfair marketing practices in selling baby food products. The company controls 99% of Canada's jarred baby food market and 60% of the infant cereal market with its Pablum, Heinz and Earth's Best brands. A three-year investigation by Industry Canada's Competition Bureau showed that Heinz Canada engaged in antitcompetitive practices such as up-front payments to retailers for refusing to sell non-Heinz baby foods and multi-year contracts and discounts.

Legal issues & crime, Frozen Food Manufacturing, Frozen Baby Food, Baby foods, Frozen foods, H.J. Heinz Canada

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An upbeat spirit lands at CBS

Article Abstract:

Stephen Harding, the newest director of Canadian Blood Services (CBS), in charge of marketing and donor recruitment, has a stellar marketing background and is relentlessly positive in his approach. He has an enthusiasm and positive attitude that he brings to a focus on building products and brands that benefit customers and the companies he works for.

Management dynamics, Executive changes & profiles, Management, Officials and employees, Company business management, Stephen Harding, Saint, Canadian Blood Services

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Portrait of the new family

Article Abstract:

Canada's changing family patterns, resulting from falling birth rates, smaller households and less spending of time together, are affecting the sales of goods and services. This report examines this rising trend and the challenges it presents to marketing.

Forecasts, trends, outlooks, Marketing, Public affairs, Ethics, Forecasts and trends, Influence, Market trend/market analysis, Ethical aspects, Canadians

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