Cozying up to kosher
Article Abstract:
The Liquor Control Board of Ontario (LCBO) has expanded its selection of kosher products to include higher-quality offerings in anticipation of expansion in this market. Jewish communities are growing in many key Canadian markets, and the kosher business has taken off for the LCBO since 1998. The retailer's kosher wine selection has increased from 15 types to 80 in 2000. Many people are also buying kosher wines and liquors at times unrelated to Jewish events.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Marketing power surge
Article Abstract:
Canadian energy services companies (ESCs) are busy gearing up their marketing strategies for Ontario's newly degergulated energy market, which is estimated to be worth $10 billion annually. Some industry experts speculate marketing efforts will be focused on heavily-funded ad campaigns aimed at convincing consumers to change suppliers. Others predict that marketing ploys will be more subtle in the forms of door-to-door soliciting and direct marketing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Hydro rebranding for deregulation
Article Abstract:
Ontario Hydro has changed its name to Hydro One and launched an ad campaign in the wake of a newly deregulated energy industry. Hydro One will consists of former Ontario Hydro spinoffs, including Hydro One Networks, Hydro One Remote Communities and Hydro One Telecom. The ad campaign, which was contracted to Brandworks International Inc of Toronto, Ontario, inlcudes TV, radio and print ads, which were launched in May 200.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Giving newspapers a try. The marketing factory. TSO leapt on-strike marketing hurdle
- Abstracts: Primus takes telco battle 'over there'. Astle promotes Marketing Store. Ontario invites more to pool party
- Abstracts: N.S. election ads off to a slow start. Call Centre Conundrum. The little guy that's the local Mr. Big
- Abstracts: TV planet. U.K. marketers in danger of losing online customers. No offensive ads, we're British
- Abstracts: Hitting the hot spots. Krispy Kreme heats up doughnuts. A new position