Hitching a ride: A test drive campaign for the Toyota Echo Hatchback fostered an emotional bond with potential customers

Article Abstract:

The well coordinated, multi-media ad campaign for the launch of Toyota Echo Hatchback was a huge success, with almost around 1500 of the targeted consumers taking a test drive during the three week promotion, winning various gifts and forming a special bond with the vehicle, just as the tag line of the ad campaign says o Embarque et gagneo.

Canada, Toyota Company Ltd.

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When worlds combine: ToyotaEs recently converged ad and PR department is a welcome and long overdue development

Article Abstract:

The launch of the ad campaign for the new Toyota 2004 Echo Hatchback also saw the combining of ToyotaEs ad and PR departments. This is a much-awaited move, and will probably start a trend for other companies too. With the merger of departments there is better co-ordination and consistency in work with a uniform message being sent out.

Japan, TRANSPORTATION EQUIPMENT

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Corolla flashed inside BK ads

Article Abstract:

The usage of subliminal advertising strategy used by Toyota Motor Corp. to advertise its new Corolla is discussed. These advertisements were used in Burger King Television spots.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Methods, Television advertising, Toyota Corolla (Automobile)

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