A kinder, gentler Knorr: A new campaign for Knorr bridges the gap between elegance and accessibility

Article Abstract:

Knorr line of soups, sauces and marinades are generally associated with the elite and sophisticated. Thus to produce a mass appeal, a new ad campaign has been designed which showcases the product qualities and has something to offer for everyoneEs taste buds, as the tag line suggests- oThat little bit moreo.

United States, Knorr

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Making food more fun

Article Abstract:

The innovative Wonder Wacki Buns campaign aired in conjunction with Teletoon, has been an instant hit with kids. The sales of the buns stood at 755, 000 units across the country, last year, and the promotion won a silver in the last Media Innovation awards, for the television category.

Forecasts, trends, outlooks, Marketing, Management dynamics, Management, Forecasts and trends, Influence, Market trend/market analysis, Company business management

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Turducken power

Article Abstract:

The success of the innovative campaign for marketing Turducken, a traditional Cajun holiday dish, during the competitive Christmas period, is overviewed.

Marketing procedures, Evaluation, Company marketing practices

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