Reading our own: Publishers have discovered that Canadians really want to read homegrown magazines

Article Abstract:

A survey carried out by the Canadian Magazine Publishers Association (CMPA) proves that Canadians prefer to read Canadian publications to other magazines from foreign markets. The steps taken by the CMPA in order to benefit readers while buying a magazine from the stands, so that they may recognize a home publication immediately have been appreciated well, thus resulting in an overall increase in sales of Canadian magazines.

Surveys, Periodical publishing, Consumer preferences, Canadian Magazine Publishers' Association

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Consumer magazines

Article Abstract:

Statistical data for the consumer magazine sector in Canada such as distribution, consumption, circulation, page rates and readership are presented. Tables representing other sector statistics such as geographic editions and U.S. magazines with paid Canadian circulation are also given. Basic sector information is also given.

Industry overview

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Reading to the right

Article Abstract:

The growth in circulation and popularity of Western Standard due to the quality of editorial content and marketing campaign through promotional events and radio programs is discussed.

Forecasts, trends, outlooks, Sales Promotion, Methods, Forecasts and trends, Market trend/market analysis, Growth, Sales promotions, Company growth

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