Home decoration

Article Abstract:

The UK home decoration market is predicted to be worth about 1.75 billion pounds sterling by 2002, with products used for woodcare likely to show a real growth in sales of about 11%. Sales of home decoration products have increased in value from 1.3 billion pounds sterling in 1993, to 1.5 billion pounds sterling in 1997. Paint products have the largest number of sales, worth a predicted 515 million pounds sterling in 1998. The major UK supplier of paint products is ICI Paints, with 30% of the market. Some 16 million pounds sterling was spent on advertising home decoration products in 1997.

Paints & Allied Products, Paint and Coating Manufacturing, All Other Miscellaneous Chemical Product and Preparation Manufacturing, Paints and allied products, Chemical preparations, not elsewhere classified, Ceramic wall and floor tile, Ceramic Wall & Floor Tile, Ceramic Wall and Floor Tile Manufacturing, Wood Preservatives, Industry Overview, Coatings, Paints, Tiles, Paint industry, Tiles in interior decoration, Wall coverings

---

Home decoration

Article Abstract:

Do-it-yourself (DIY) sales in Britain have fallen by 1% between 1990 and 1995, and are expected to reduce by 5% between 1996 and 2000. Sluggish housing market sales and a lower advertising expenditure have had a direct impact on DIY sales. Paint advertisements make up nearly half of the advertising expenditure for the industry, of which Dulux paint is the leading product. Estimated DIY sales for 1996 equal 1.32 billion pounds sterling.

---

The masters of all they survey?

Article Abstract:

There is strong demand for market research services in the UK in the late 1990s despite bad publicity at the beginning of the decade. In 1998 revenue in the sector was 915 million pounds sterling, and an increase of 12% is anticipated for 1999. Richard Silman, managing director of BMRB International, a subsidiary of WPP, believes that market research has to be used as a tool for future policy.

Market Research

Similar abstracts:

• Abstracts: Taming the derivatives beast. The taming of the shrewd. Back to the futures: Japanese derivatives
• Abstracts: O.R. modelling of the deterioration and maintenance of concrete structures. A Bayesian method on adaptive preventive maintenance problem
• Abstracts: A more mature market. From academia to the stock market. Eckes waits for Stock to mature
• Abstracts: Celebrating seventy-five years of the Building Research Establishment. Celebrating the art of building
• Abstracts: Celebrating seventy-five years of the Building Research Establishment. part 2 Can the output of 200 years really be characterized by mullions?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.