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Business, international

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How to send happiness

Article Abstract:

Use of Filipino celebrities by Western Union to attract Filipinos of Canada, to utilize their money transfers services is discussed.

Author: Alvarez, Ace
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Usage, Financial services industry, Endorsement advertising, Western Union Corp.

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Girl Power

Article Abstract:

This report examines the music consumption habits of teen girls today, and the importance of catering to their needs.

Author: Erskine, Michele, Shular, Serra
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Entertainers & entertainment groups, Behavior, Teenage girls, Music industry

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WhatEs in a life stage?

Article Abstract:

A report is presented to show that women's media choices are governed by their different life stages.

Author: Erskine, Michele, Shular, Serra
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Science & research, Labor Distribution by Employer, Research, Statistics, Women consumers

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Subjects list: Canada, Target marketing, Surveys
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