How to write a great Olympics ad
Article Abstract:
The 2000 Olympics in Sydney, Australia, as in all Olympic events, will prove to be a fertile ground for good advertisements. Ad agencies are advised to consider some tips when making their commercials. These include keeping the client/agency team small, knowing when to and when not to promote a product, focusing on the person and not on the athlete, looking for information sources other than the athlete and condensing and exaggerating the story for effect.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Get outta town
Article Abstract:
Smaller advertising agencies located outside of Toronto, Ontario, have several advantages that may not be obvious in their bigger Toronto-based counterparts. Clients deal with the same person and may get in touch with senior management in smaller agencies. These organizations realize the importance of efficient client meetings and face-to-face dialogues. They also develop advertising campaigns that are innovative and likely to win awards.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Target Marketing & Communications
Article Abstract:
Target Marketing and Communications is an advertising agency based in Canada that was established in 1980. As of Dec 2000, the company employs a staff of 43, and has its headquarters in St John's, Newfoundland. The agency is headed by Noel Oldea who is emphatic in keeping the firm small and is careful about acquiring accounts for this way, he can ensure that the company can keep its existing clients satisfied.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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