Innovativeness in industrial organizations: a two-stage model of adoption

Article Abstract:

A two-stage model to predict the probability of adoption as a function of opportunities for adoption, innovativeness and past adoptions is developed and discussed. Previous models were fairly accurate but fell short in identifying the potential adopters of the innovations. The new model tested on a sample of 8,000 companies demonstrates its well rounded utility as a mechanism for assessing the marketability of innovative products.

Models, Diffusion of innovations

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Marketing and environmental registration/certification: what industrial marketers should understand about ISO 14000

Article Abstract:

The environmental movement has shifted from an individual focus to an organizational focus. ISO 14000 registration/certification is a response by the business community to the consumers' perception of the importance of the environment. ISO 14000 is a series of registration and behavioral standards that represent a comprehensive and potentially global environmental management system. (Reprinted by permission of the publisher.)

Standards, Marketing management, Business-to-business market, Business to business market, Environmental policy

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Productivity measurement in industrial operations

Article Abstract:

The index measurement, programming methods and econometric estimation approaches are evaluated to determine their ability to measure productivity. It is shown that the conceptual basis of productivity measures involve technical change, technical efficiency, scale efficiency and allocative efficiency. A brief overview of the merits, uses, information requirements and inherent limitations of each method is presented.

Measurement, Industrial productivity

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