Is advertising a signal of product quality? Evidence from the compact disc player market, 1983 - 1992

Article Abstract:

Panel data on advertising and pricing in the compact disc player market between 1983 and 1992 is analyzed to determine that advertising increases after a compact disc player is released, although at a decreasing rate. Another determination made is that prices fall increasingly after introduction.

Household audio and video equipment, Audio and Video Equipment Manufacturing, Commodity & service prices, Advertising, Advertising Activity, Digital Audio Disc Players, Prices and rates, Compact disc players, Company pricing policy, Compact disc players and recorders, Compact disc changers

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Regulating horizontal diversification

Article Abstract:

Research investigates the optimal design of diversification rules for regulated companies. Diversification can help generate profit but can also turn attention away from core areas and cause core markets to decline.

Diversified Companies

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A strategic approach to hedging and contracting

Article Abstract:

Research on hedging indicates it is a strategy based on non-competitive behavior in product markets. Reasons why a company might prefer to hedge are revealed.

Hedging (Finance)

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