Is there one global village for our future generation? Talking to 7-12 year olds around the world

Article Abstract:

The ABC Global Kids Study of 1996 is the first of its kind to provides an insight into the buying trends of seven to twelve-year old children. The study, conducted by marketing services organisations Roper Starch Worldwide and Just Kids Inc., concludes that children prefer to spend time with their friends rather than in any other leisure activity. They are involved in choosing what to buy for the family and are generally altruistic in nature.

Marketing, Surveys, Children as consumers, Child consumers, Roper Starch Worldwide Inc., Just Kids Inc.

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Hair and cosmetic products in the Japanese market

Article Abstract:

International advertising businesses need to become familiar with the complexities of Japanese culture to design an effective advertising strategy. Product placement and presentation must be carefully considered if it is to be successful. The Japanese female expects to be spoken to in a particular way on subjects of fashion and beauty. Japanese consumers look for softness and cleanliness when considering hair products such as shampoo.

Market Research Techniques NEC, Social aspects, Japan, Advertising research

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The changing faces of Chinese women

Article Abstract:

Chinese women usually control household spending and other financial matters in the home. Their outlook varies from one region to another but they all appreciate humour. Advertisers are advised to study the underlying differences between Chinese females with respect to their region's history. Consumer studies are particularly relevant in the fast-changing market conditions of an expanding economy.

China, Demographic aspects, Consumer behavior

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