It's not all marketing

Article Abstract:

The need for business organizations to understand the importance of product quality, product pricing and value of a product, for its market success, is discussed.

Commodity & service prices, Pricing Policy, Manufacturing industry, Manufacturing industries, Product defect/failure, Product quality, Prices and rates, Pricing, Company pricing policy, Product price, Software quality, Product reliability

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The legacy legacy

Article Abstract:

The essentiality for marketers to adopt new changes in quality control processes, information technology departments, logistics groups and others, is discussed.

Advertising, Marketing industry, Organizational change, Change management

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Not to scale

Article Abstract:

This report examines the concept of scale efficiencies, and the advantages and disadvantages accruing to consumers through automation of customer services.

Customer service, Support services

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