Japan's Maverick Little Computer Maker Plans New United States Assault

Article Abstract:

Japan's fastest growing personal computer company, Sord Computer Systems, is set to enter the United States market. Sord's success is attributed to the combination of performance with easy-to-use software. A vertical market approach will be used in the United States. A mass advertising campaign is also planned. Sord has the backing needed to attain credibility in the United States. The founder of the company, Takayoshi Shiina, with his dynamic management style, will try to penetrate the United States market.

Computer industry, Japan

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Diverse Cultures Are a Multinational's 'Source of Vitality'

Article Abstract:

Cultural diversity is a factor which must be faced by all multinational corporations. Honeywell Inc. decided to take advantage of the diversity rather than fight it. The large multinational adopted a strategy of encouraging the management styles of the various cultural environments where it operates. Experience has shown the technique to work most effectively.

International business enterprises, Multinational corporations, Human resource management

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'No Wonder They Make Money - They Certainly Don't Spend It'

Article Abstract:

Northwest Orient Airlines has remained in the black through tight cost control. Northwest maintains a strong balance sheet. Former employees and outside people provide a company profile. Insight into management style and marketing strategy is given. This company is conservative, but has effective long term planning ability.

Planning, Forecasts and trends, Airlines, Marketing, Corporations

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