Joe vs. Stanley in beer share battle
Article Abstract:
Long-time rivals Molson Canada and Labatt Breweries have launched aggressive television advertising campaigns in their battle to dominate Canada's beer market. Labatt is continuing its 'Out of the Blue' campaign and has taken its Stanley Cup promotion, which was highly successful in Ontario in 1999, across English Canada. Molson has attracted national attention with its 'The Rant' TV spot for its flagship brand. A marketing executive believes that both brewers will eventually have to cull their secondary brands as their premium brands grow along with other, rival premium brands.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Labatt tops ASC list of complaints
Article Abstract:
The Labatt Blue "Shopping Cart" television advertisement generated the most complaints in the Canadian Code of Advertising Standards' mid-year Complaints report. The "Shopping Cart" commercial was found to violate the safety clause of the Code, because it portrayed a disregard for public safety. The Labatt Ice commercial violated the Gender Guidelines, because it portrayed a woman changing in the back seat of a cab while the driver watched before cancelling the fare. Labatt agreed to revise the advertisement, so there was no reference to the fare.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Kelly promises 'fair' Molson review
Article Abstract:
Molson Breweries of Canada Ltd's advertising account for its Export and Miller brands of beer is being contested by no less than 20 advertising agencies. The Toronto-based brewer is in the process of looking for another agency to handle the advertising for the brands, which has been MacLaren McCann's domain for the past 40 years. Richard Kelly, Molson's senior vice-president for strategic marketing, said he would discuss issues that Molson is facing with the agencies before the contract is finally awarded.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Victoria Station facing tower threat. Westminster reorganises to fast-track 'major' schemes
- Abstracts: Nortel Networks to pay $2.4 billion to settle suits. Nortel expects to post a loss of $3.6 billion. Corning, Nortel scuttle talks on possible merger
- Abstracts: Primus takes telco battle 'over there'. Astle promotes Marketing Store. Ontario invites more to pool party
- Abstracts: Peak Pita performance. The Keith's mystique. When the tall ships come sailing in
- Abstracts: Globe and Mail goes on the offensive. TVA to auction Dion air time online. Media buying goes online in Canada