Johnson sharpens its Quebec strategy

Article Abstract:

S.C. Johnson and Son, a Brantford, Ontario-based manufacturer of over 400 consumer products, is launching a media campaign that is specifically targeted to consumers in Quebec. The company has been inspired to up its marketing efforts in Quebec due to an increase in sales for its products in the province. S.C. Johnson's campaign in Quebec includes an original French TV advertisement that features comedian Yves Pelleter as spokesperson and ad in the newspapers that features a drawing of the bottle of its products, Fantastik and Windex, driving a convertible. S.C. Johnson also created partnerships with La Presse, a Montreal, Quebec-based newspaper, and French-language CKOI-FM to promote Fantastik and Windex.

Television, Advertising Activity, Campaign Launched, Print Media, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Radio, Consumer goods industry, S.C. Johnson and Son Inc., Article

---

Giving VIA its true face value

Article Abstract:

VIA Rail Canada's "Faces Of" ad campaign is designed to reward and recognize the railroad company's business travellers who comprise a significant percentage of both its VIA 1 and economy class business. The rail company consider business travellers as high-yield producers who are willing to pay more than leisure travellers. To attract business travellers, VIA has offered them conveniences such as meetings table and electrical outlets. It also offers its overnight service as an option to enable travellers to avoid paying for hotels and to arrive in time to attend meetings in Toronto or Montreal.

Line-Haul Railroads, Railroad Passenger Operations, VIA Rail Canada

---

Quebec liquor stores tout mega-choice

Article Abstract:

Liquor store chain Societe des alcools du Quebec has launched a $1-million advertising campaign to promote its wide selection of wines and spirits. The advertising campaign was developed by Publicite Martin. It includes outdoor billboards in Montreal and Quebec, Quebec, three French television commercials that will air until Dec 1999 and print advertisements in English.

Beer, Wine, and Liquor Stores, Liquor Stores, Societe des alcools du Quebec

Similar abstracts:

• Abstracts: Lufhansa seeks British Midland stake. Lufthansa's bid for Swiss may mimic KLM deal. Lufthansa may get regulator approval for merger soon
• Abstracts: Benckiser applies niche strategy. Scotia stock soars after licensing pact. The media battle to inform
• Abstracts: SAP plans to revise pricing strategy. Pfeiffer gets chairman's job with Intershop. No. 2 executive at Oracle resigns as duties shrink
• Abstracts: Kellogg drops Quebec school program. Navigating Quebec's promo regulations. Survey bolsters 'buy Quebec' case
• Abstracts: Starbucks to open Quebec cafes. OutdoorEs measurement challenge

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.