Kellogg drops Quebec school program

Article Abstract:

Kellogg Canada Inc has terminated a nationwide promotional program after the provincial government of Quebec ruled that it violated advertising regulations. Kellogg Canada's 'Education is Tops' program provided Quebec schools with educational materials in return for box tops collected by children. A Kellogg executive noted that 3,000 schools across Canada had participated in the program, which had thus far provided more than $375,000 in educational resources to these educational institutions.

Ontario

---

Survey bolsters 'buy Quebec' case

Article Abstract:

A survey conducted by Montreal polling firm Leger & Leger indicated that Quebecers are 10% more inclined to buy products when TV ads for the products are created by Quebec advertising agencies. The survey also indicates that every $2 million spent by advertisers on Quebec creatives will produce an increase of $200,000 in sales. The survey was conducted for the Publicite-Club de Montreal and was financially supported by Quebec's Ministry of Culture and Communications.

Canada, Media Representatives, TV Advertising

---

Navigating Quebec's promo regulations

Article Abstract:

Kellogg Canada encountered significant difficulties in presenting its promotions in Quebec province because of two laws, one which regulates the public-education system and another which prohibits commercial solicitation to schools. Quebec's Law of Public Instruction prohibit advertising and donations that pressure children to consumer products. Compliance with the law has become a problem because the government dissiminated the law only in Oct 1999.

Government regulation (cont), Quebec

Similar abstracts:

• Abstracts: New kids on the bloc. Sustaining Europe's poorer regions. Feast and famine
• Abstracts: Rethink ropes in $15M in business. Hitting the small time. Tribal takes on the pack: A couple of quirk websites for B.C. Dairy reflect this Vancouver shopEs growing creative power
• Abstracts: TVA 'converges' with Trustar. Quebec's newsstand wars. Power Corp. of Canada
• Abstracts: Labatt ties HNIC to Blue brand. M.A.C. gives its packaging a new look. Rogers builds common brand identity
• Abstracts: Agency execs take consulting route. Account move mania kicks off 2000. Communique is unfazed by losses

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.