Labatt ties HNIC to Blue brand

Article Abstract:

Labatt Breweries Canada, the new title sponsor of CBC's Hockey Night in Canada (HNIC), has unveiled NHL-themed promotions and media campaign as part of its C$57-million title sponsorship package for HNIC. The effort includes a TV ad created by Ammirati Puris Lintas and adapted from the movie Field of Dreams, featuring players from the six original NHL teams. The ad is expected to debut on Oct. 10, 198 when the first HNIC broadcast will be aired. The company is also launching a program called Labatt Blue Tuesday Night Hockey on CTV Sports Net Channel to give fans an opportunity to express their impression on the "Labatt Blue Soapbox."

Beer & Other Malt Beverages, Breweries, Television, Marketing/Advertising Methods, Campaign Launched, Promotion, Malt beverages, Labatt Brewing Company Ltd., Ammirati Puris Lintas

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M.A.C. gives its packaging a new look

Article Abstract:

M.A.C. of Toronto recently rolled out its new packaging designs along with its afll color collection, called Earth Goddess. The design change in the M.A.C. lipstick now features the product in a bullet-shaped tubes in sleek gunmetal grey color. M.A.C. eyeshadows, meanwhile, now comes with a flip-top lid attached to the container so there is no danger in losing the top cover. M.A.C. founder Frank Toskan states that the package redesign was done in-house and a strategy he has been working on for the past three years. The new packaging designs are being promoted through PR and in stores.

Company Planning/Goals, Toilet Preparation Manufacturing, Advertising Activity, Lipstick, Rouges & Mascara, Cosmetics, M.A.C.

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Rogers builds common brand identity

Article Abstract:

Rogers Communications Inc has launched its rebranding campaign on Jan 17, 2000, with a TV ad created by MacLaren McCann of Toronto, Canada, featuring the new tagline, 'Rogers. Imagine.' The 60-second ad is part of a multi-media thrust that primarily announces the renaming of Rogers Communications' wireless division from Cantel AT and T to Rogers AT and T Wireless. The campaign will also include radio ads, free-standing inserts, print ads, outdoor advertising, ongoing direct-mail programs, in-store collateral, and ultimately Internet advertising, across Canada.

Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Cellular telephone services, Rogers Communications Inc.

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