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Business, international

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Jumping on-or off-the fat bandwagon

Article Abstract:

The fast-food industry is jumping on the healthy eating bandwagon as health lobbyists chastise marketers for creating a generation of obese kids. According to a pan-Canadian survey conducted by Leger Marketing, one-third Canadians frequented a quick-serve restaurant at least once a week and consisted of young people aged 18-24.

Author: Scholz, Dave, Paquette, Gilbert
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Crop Production, Food & Kindred Products, Food Manufacturing, Eating places, Fast Food Restaurants, Limited-Service Restaurants, FOOD AND KINDRED PRODUCTS, Services information, Private Households, Food, Consumer Expend-Food & Tobacco, Youth, Health aspects, Services, Teenagers

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Where the heck is that remote? : A marketing-leger poll on whether Canadians really do watch TV ads-despite themselves

Article Abstract:

TV ads are watched, whether people like them or not, they still watch them. Very few switch off the TV, while some resort to channel surfing, others occupy themselves in other activities.

Author: Scholz, Dave, Paquette, Gilbert
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Sales & consumption, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television advertising, User statistics

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Retirement - I don't want to hear about it

Article Abstract:

A total of 65% of Canadians over 18 are worried about adequate retirement income.

Author: Scholz, Dave, Paquette, Gilbert
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Other General Government Support, Retirements (Honors), Surveys, Retirement, Canadians

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Subjects list: Forecasts and trends, Market trend/market analysis, Canada
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