Key trends
Article Abstract:
Sweet biscuits has been the most important foods eaten by Italians during breakfast, dominating the retail market for sweet and savoury biscuits in Italy with 58.4% of volume sales in 1997. Sweet biscuits also posted the highest volume growth of 14.1% during the review period, from 1993-1997 while savoury biscuits recorded the highest value growth, increasing by 7.6% over the same period. Single-portion packaging of sweet and savoury products also evolved due to the snacking trend. Supermarkets and hypermarkets, with 60.3% volume share in 1997, remained to be the dominant distribution channel for sweet and savoury biscuits in Italy.
Comment:
Italy: Sweet biscuits dominate Italians' breakfast menu, posting 58.4% of volume sales in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Market sectors: sweet biscuits: value trends
Article Abstract:
Breakfast biscuits recorded the highest share of value sales in the sweet biscuits sector in Italy, with 57.5% in 1997, and also the largest in the overall sweet and savoury biscuits market, with value share of 37.3% in 1997. This is attributed to the importance given by Italians to sweet biscuits as breakfast food items. Fancy biscuits, which is subdivided into two categories as single-type and assorted, saw an increase of 3.6 percentage points in value sales to reach 29.7%. Egg-based biscuits' share of sweet biscuits dropped to 6.6% in value terms over the five-year period as customers buy more ready-made desserts.
Comment:
Italy: Breakfast biscuits recorded highest share of value sales in the sweet biscuits sector in Italy, with 57.5% in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Total market size: sectoral analysis: value trends
Article Abstract:
Sweet biscuits has dominated Italy's market for sweet and savoury biscuits in terms of sales in value terms, taking a share of 64.7% in 1997 despite experiencing a drop of 1.4 percentage points in value share over the five-year review period. The drop in value share has been attributed to the springing up of private label products and to the price reductions made by branded manufacturers such as Barilla. Bread substitutes and Savoury biscuits, on the other hand, posted increase in value sales of 3.7% and 7.6% respectively during the review period.
Comment:
Italy: Sweet biscuits dominate market for sweet and savoury biscuits in terms of sales in value terms, with 64.7% share in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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