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As the beer world turns

Article Abstract:

The intense competition for market share among Canadian brewers has resulted in memorable advertising campaigns in the 1990s. Molson Breweries of Canada Ltd and Labatt Brewing Co Ltd both launched innovative marketing campaigns to upstage each other. The competition between the two brewers resulted in the launching of a series of breakthrough products some of which fizzled out, rollovers of advertising agencies, bizarre television ads and lawsuits.

Author: Mills, Laura
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Molson Breweries of Canada Ltd.

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the joy of free time

Article Abstract:

Blue Light beer is something to enjoy with friends during free time. It provides an escape from the daily grind.

Author: Silverstone, Steve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Malt beverages, Advertising Activity, Anheuser-Busch Companies Inc.

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Subjects list: Canada, Malt beverages
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