Laits et produits laitiers Une place reconqu rir

Article Abstract:

The penetration rate for milk and milk products for breakfast has slipped from 77% in 1994 to 75%. Although the overall milk consumption level remained stable in 1997, it dropped slightly in the first few months of 1998. This drop is due to the decrease in the quantities of milk sued in cooking because of the development of prepared products such as desserts and ready meals. The arrival of new products such as fermented milk to drink from Actimel, LC1 and Yakult which are positioned for health are expected to make it possible to either increase or maintain the consumption of dairy products for breakfast.

Comment:

France: Penetration rate for milk and milk products for breakfast has slipped from 77% in 1994 to 75%

Sales & consumption, Article

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FRANCE: NESTLE REPOSITIONS ITS CONCENTRATED MILK

Article Abstract:

Nestle repositions its concentrated milk. Unsweetened concentrated Gloria milk is now positioned on the culinary segment with a new tag line: 'Gloria, so delicious but so light.' The advantage of this product is that it is lighter than cream and creamier than milk. Sweetened concentrated milk is positioned on the snack segment, and comes in mini pyramid-shaped containers.

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FRANCE: NESTLE OPENS A INTERNET SITE

Article Abstract:

In France, Nestle has opened an Internet site (www.nestle.fr) where it offers information on the group's food products and their use. This site is designed for journalists, doctors, restaurant owners, dieticians, and students.

Comment:

In France, Nestle has opened an Internet site.

Food & Kindred Products, Food Manufacturing, Services introduction

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