Madison Avenue is at Vietnamese crossroads

Article Abstract:

Foreign-owned advertising agencies in Vietnam are under attack. In 1995, these firms were investigated by authorities for illegal profit-making and turnover tax evasion. They were also harshly criticized by the country's government-controlled press, accusing them of evading tax and abusing their status as representative offices. The agencies are still deciding whether to stay put or leave. Nevertheless, their situation is seen as a reminder of difficulties still faced by foreign companies in the country.

Foreign operations, Vietnam

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Korean ad executive says good fortune helped her break the industry's mold

Article Abstract:

Advertising executive Moon Ae Ran is one of the few women who have enjoyed professional success in South Korea's male-dominated corporate environment. The 42-year-old Moon began her career in 1975 as a copywriter, working for several agencies until she and two other colleagues established their own company, Welcommunications, in 1987. Moon admits that Welcommunications is not the country's top agency but she is confident of its ability to outperform its larger, more established rivals.

South Korea, Behavior, Advertising executives, Moon Ae Ran

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Ogilvy Executive Sees Mix of Clients Offering Some Shelter in Asian Region

Article Abstract:

Ogilvy and Mather Asia/Pacific's chairman reflects on how the terrorist attack in the U.S. will affect Asia's advertising business. Chairman Miles Young believes that the firm will benefit from its good mix of clients and businesses.

Strategy & planning, Company Planning/Goals, Asia, Planning, Brief Article, Ogilvy & Mather Worldwide Inc., Young, Miles

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