Maintaining two solitudes
Article Abstract:
Daimler-Benz AG of Germany and Chrysler Corp of the US will maintain their separate identities despite their merger in fall of 1998. They have created a new hybrid name which is DaimlerChrysler but continue to operate as distinct entities. Thus, Auburn Hills, MI, will continue to manager Chrysler's operations while Stuttgart, Germany will oversee the operations of Mercedes-Benz. The merger has aLso no impact yet on dealerships which operate the same way as before the merger.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Chrysler recalls agencies
Article Abstract:
DaimlerChrysler, a Auburn Hills, MI-based automobile manufacturer, has announced plans to have a single agency handling its advertising account for several of its popular brands. The company, which has two advertising agencies, BBDO Worldwide and FCB Worldwide, spends about $1.2 billion on advertising for its Dodge, Jeep and Chrysler brands. However, the agency review is not expected to have an impact on the company's agency relationships in Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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GM's Web boot camp
Article Abstract:
General Motors chief information officer Ralph Szygenda has the goal of placing the automobile manufacturer at the cutting edge of the Internet era. He has been successful in convincing the company's executives to switch from white boards and index cards to laptops and Palm handheld computers. He was successful in eliminating secretarial co-dependency and replacing it with 150 assigned personal computer trainers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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