Make no mistakes

Article Abstract:

Loyalty programs play a critical role for marketers, especially when marketers face a challenging economy or financial constraints, or desire quick investment returns. Six commonly made errors in consumer loyalty programs, and tips on how marketers can avoid them, are presented.

---

Going home again

Article Abstract:

The strategies adopted by the Argentinean marketing industry, to reestablish itself after the currency crisis in 2002, are discussed.

Forecasts, trends, outlooks, Argentina, Advertising, Economic aspects, Monetary policy, Marketing industry, Industry forecasts

---

Global loyalty

Article Abstract:

Popularity of loyalty programs in travel industry is discussed. The programs are meant to retain customers.

Influence, Customer loyalty

Similar abstracts:

• Abstracts: La vie en bleu. Tracking the tribes
• Abstracts: Melt-in-your-mouth miracles. Homemade hugs! Snazzy party starters
• Abstracts: Mission accomplished. Mastering your domain. Taste makers
• Abstracts: Program metrics. Loyalty increase revenue. Prevalence
• Abstracts: Philip Morris readies aggressive global push: division spinoff enables blitz of new products; high-tar smokes in Asia

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.