Managing your corporate images

Article Abstract:

Five steps for developing a corporate image are outlined, and they include: research, corporate image objectives, communication of new image to employees and the public, and audit measures to ensure that the desired image has been conveyed. The research step is best handled by individuals who have a clear perception about the organization and are armed with facts. The image objective step is best taken by corporate public relations personnel and media advertisers.

Methods, Analysis, Management, Corporate image, Public relations

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Managing design in an uncertain world

Article Abstract:

The modern world and its increasing need for improvements in technical innovation poses many problems for designers trying to plan the products of the future. The main areas of uncertainty include the growing concern for a sustainable environment, the conflict between nationalism and globalism, and the speed of technological innovation. The three main areas of uncertainty for designers are considered and the issues involved are discussed.

Practice, Designers, Design

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Understanding and managing international growth of new products

Article Abstract:

The study presented is about the international growth of new products in Europe under varied parameters. The study compares the implications of the results over different categories in the global market.

Market information - general, Forecasts, trends, outlooks, Forecasts and trends, Supply and demand, Market trend/market analysis, New products, Product introduction, World market, International markets, New technique

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