Many Thai firms flunk test

Article Abstract:

Several companies in Thailand were unable to pass a bankruptcy prediction model called Altman's Z-score. The test, which was conducted by Paribas Asia Equity, revealed that 70% of the 197 nonfinancial listed companies tested were classified under bankrupt category. Only 19 companies were cited as not effectively bankrupt. The poor performance of Thai companies on the test are being attributed to several economic factors, such as heavy concentration of investments on unproductive assets.

Failures, Models, Analysis, Business enterprises, Bankruptcy

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Selling the sizzle: Thai advertising crackles with creativity as industry continues to grow

Article Abstract:

Thailand's advertising industry is booming and advertising agencies are coming up with the most creative way to promote products and services. Thai advertisements depict real-life situations that are amusing, moving and touching. Some advertisements have won major awards in competitions such as the International Advertising Festival of Cannes 1995. More Thai graduates are also attracted to the career opportunities provided by the advertising industry.

Advertising agencies

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