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Business, international

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Abstracts » Business, international

Market entry and priority of small and medium-sized enterprises in the software industry: an empirical analysis of cultural distance, geographic distance, and market size

Article Abstract:

A study of target country preference of small and medium sized enterprises (SMEs) in Finland is presented. Country preferences of SMEs may be affected by different factors, such as geographic distance, cultural distance, vertical market size, gross domestic product and gross domestic product per capita. Details of how SMEs choose their target countries are discussed.

Author: Ojala, Arto, Tyrvainen, Pasi
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
Finland, Prepackaged software, Marketing procedures, Science & research, Targets & Markets, Research, Evaluation, Computer software industry, Software industry, Foreign operations (Business), Target marketing, Report

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Internationalization motives and facilitating factors: qualitative evidence from smaller specialist retailers

Article Abstract:

A case study of nine small specialist retailers in the United Kingdom is used to study the reasons for the internationalization of small and medium sized companies. Results show that both internal and external factors contribute to the globalization of these companies. Details of the motives for entering the international market are discussed.

Author: Doherty, Anne Marie, Quinn, Barry, Hutchinson, Karise, Alexander, Nicholas
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
United Kingdom, Causes of, Case study

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Endogenous opportunism in small and medium-sized enterprises foreign subsidiaries: classification and research propositions

Article Abstract:

The examination of the impact of endogenous opportunism, on the prospects of the success of small and medium-sized enterprises in the international markets, is presented.

Author: Obadia, Claude, Vida, Irene
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
Forecasts, trends, outlooks, France, Slovenia, Forecasts and trends, Influence, Market trend/market analysis, International trade, Employee attitudes, Employees

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Subjects list: International aspects, Growth, Globalization, Company growth, Small and medium sized companies
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