Martinis in moderation

Article Abstract:

Sales of alcoholic beverages have made a big resurgence since 1997 after liquor companies decided to put emphasis on the quality of their products. Alcoholic beverages are portrayed more as an experience in entertainment and leisure. Cocktails are also starting to become popular again even if people are still drinking less than they used to. Liquor sales have also been helped by increasing medical evidence that moderate drinking may have beneficial health effects.

Liquor, Distilleries

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It isn't easy being there

Article Abstract:

3M Canada Inc was able to market a brand-name product despite a limited budget. Such was the case for 3M Canada's consumer health care products. The firm, which started to market self-adhering bandages around 1995, managed to garner the number three spot in the Canadian market by creating its own niche. The firm's achievements included the creation of clear bandages with cartoon tattoos and the introduction of neon bandages.

Surgical Appliance and Supplies Manufacturing, Self-Adhering Bandages, Surgical dressings, Adhesive bandages, 3M Canada Inc.

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Bauer hits the showers

Article Abstract:

The mistakes Nike has made when it entered the hockey equipment industry through the acquisition of Canstar Sports are analyzed. One of Nike's mistakes is that it has overpriced its hockey equipment without ensuring the quality of the products. Nike's strategies in endorsements and brand buiding and its competitors strategies, are discussed.

Footwear, except rubber, not elsewhere classified, Marketing, Column, Nike Inc., Company marketing practices, Athletic shoe industry, NKE, Hockey equipment

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