Measuring new product success: an empirical investigation of Australian SMEs
Article Abstract:
The conceptual issues underlining the measurement of new product success and the measurement practice adopted in Australian Small and Medium Enterprises (SMEs) is examined in the light of 276 SMEs from two most innovative industries namely chemical and machinery industries. The results indicate four factors underlining the commonly used success measurement and say that they are interrelated to each other and can be used to predict the overall measurement.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Sources, uses, and forms of data in the new product development process
Article Abstract:
Qualitative and exploratory research investigating the role that managing knowledge and information plays in new product development (NPD) is presented. The eight basic types of information used throughout the NPD process and the three general approaches to managing information needed in the NPD process are detailed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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Your product costing system seems to be broken: Now what
Article Abstract:
Management theory and techniques for managing product costing is given. The article outlines operations and environments which may be signs of product cost system changes.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2001
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