Missing the boat
Article Abstract:
Canadian culture is changing because of the growth in the immigrant's population. Marketers must recognize this and continue using ethnic media to reach this growing sector, as what Media Awareness Network does with its ethnic radie stations and ethnic programming. The use of ethnic media to educate the immigrants on Canadian products is examined.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Social aspects, Usage, Economic aspects, Demographic aspects, Ethnic mass media, Ethnic media
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Whose space is it anyway?
Article Abstract:
Ethical aspects of advertising in public spaces are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Advertising Activity, Ethics, Ethical aspects, Public spaces
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada
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