Moving in on Bay Street

Article Abstract:

Canadian credit unions are putting more emphasis on marketing and diversifying their strategies in competing with the big banks. For instance, Metro Credit Union's Toronto office has a corner cafe where customers can have coffee before transacting business with the credit union, or eat lunch when they are done. On the other hand, Niagara Credit Union allocates 25% of its $1-million marketing and sponsorship budget in supporting events such as the Niagara Grape & Wine Festival.

Credit Unions

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A toast to more colour in beer ads

Article Abstract:

Beer advertisements in Canada are increasingly featuring minorities as part of big-budgeted multi-ethnic marketing campaigns. Observers say Budweiser's Whassup campaign precipitated the change in beer advertising, featuring four black men asking each other 'Whassup?' In Canada, the first beer ad that used an ethnic character was a 1990s Carlsberg spot, wherein a black man takes out various beloved items, including a Darth Vader mask, to the curb.

Market information - general, Industry Market Data, Campaigns, Beer & Ale, Beer and ale, Anheuser-Busch Companies Inc., Carlsberg Brewery Ltd.

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Molson backs Ex over too much sex

Article Abstract:

Molson Canada has launched an advertsing campaign for the relaunch of its Export beer brand. The campaign, carries the theme, 'Sex and Ex and the careful balance between them,' and is comprised of three television spots, print ads and a strategic media buy on male-targeted shows such as 'The Sopranos' and 'The Tom Green Show.' The campaign's creative was produced by London, UK-based advertising firm, hhcl.

United States, Beer & Other Malt Beverages, Malt beverages, Molson Inc.

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