Teen Internet use survey challenged
Article Abstract:
Northstar Research Partners' qualitative study on 1,000 Internet- experienced teenagers aged between 12 and 17 years old has found that the average teenager spends 9.3 hours on the Internet Wold Wide Web and only 11.7 hours watching television. The survey attracted extensive media attention, with newspaper headlines proclaiming the demise of television in favor of the personal computer. However, broadcasters, marketers and advertisers believe that the coverage of the study has missed the point in placing the Internet in direct competition with television.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Success is in the bag
Article Abstract:
Nabisco has revitalized the Bits and Bites snack category by changing its packaging. The ideal solutin was the doyne pouch which is a stand-up foil bag with a recloseable Ziploc-like mouth. Dollar sales of Bits and Bites have since tripled to 166% greater than before the restage which positioned itself comfortably within the $656-million salty-snack category. To boost the marketing further, Nabisco did advertising, including a national TV campaign, brand extensions into other flavors and in-store promotion.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Sopranos murders CBC in time slot
Article Abstract:
CTV's 'The Sopranos' drew an average of 1.93 million viewers in any given minute over the two-week period when CBC's Olympic coverage ran from Sep 15 t Oct 1, 2000. Upon comparison of the averages between networks for the 6 to 11 pm window, CBC's average-minute audience was 1.30 million while CTV came in below at 1.04 million. CTV's average-minute audience for the 10 to 11 pm slots was recorded at 1.9 million with CBC coming in at 1.2 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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