Multiple roles for branding in international marketing

Article Abstract:

The effect of brand awareness and consumers' perceptions on brand management and business performance of manufacturing industries in Australia is described.

Australia, Organizational effectiveness

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An investigation of global versus local online branding

Article Abstract:

The trends of innovative brand management during the Internet marketing of brands through local and global search engines are described.

Usage, Innovations, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Internet marketing, Text search and retrieval software

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Market selection for international expansion: assessing opportunities in emerging markets

Article Abstract:

The strategies adopted for expansion into emerging economic countries are examined by focusing American textile exports to Turkey

Imports, TEXTILE MILL PRODUCTS, Exports, Turkey, Textile industry, World market, International markets, Emerging markets

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