No women, no alcohol; learn Saudi taboos before placing ads

Article Abstract:

The government in Saudi Arabia, which is based on deep religious values, requires careful scrutiny of the system, by an advertising agency seeking to advance market share for such products as alcohol. Though 25 percent of the population is foreign, only Arabs are permitted to appear in print advertising. Real estate and investment ads are not permitted in the country; the government seeks to keep control over domestic and foreign investments. Women usually purchase the non-durable goods, while men usually buy durable products. Saudis also have little brand loyalty, prefer expensive and cheap goods to medium-priced wares, appreciate fancy packaging, and react best to point-of-sale advertising.

Social aspects, Laws, regulations and rules, Saudi Arabia, Islam, Women consumers, Consumers

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East prefers West at AdAsia

Article Abstract:

The 15th Asian Advertising Congress in Bangkok was western in content, and drew 800 delegates from more than fifteen countries. Among the topics addressed by convention speakers were: the turnaround of Chrysler, global versus local identity, and the overlooking of Asian advertisers by the 1986 Clio Awards. Hideo Ishikawa of Hakuhodo (a Japanese advertising firm) spoke on the need for balance between East and West influences in advertising and hinted that Japan may soon challenge Madison Avenue by exporting advertising to the U.S.

Conferences, meetings and seminars, Bangkok

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