Non-alcoholic and alcoholic beverages in Germany
Article Abstract:
The German market demand for alcoholic drinks and tea and coffee has fallen during 1995 by 1%, and is not expected to show much long-term growth in the foreseeable future. Fruit juice consumption is on the increase, particularly during the hot summer weather. More wine and sparkling wines are being drunk in eastern Germany, and there is a tendency for high alcoholic-content drinks to be reduced in concentration, in a similar manner to that of the western Germany market.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Non-alcoholic and alcoholic beverages in Germany and Italy
Article Abstract:
Total sales of beverages in western Germany declined in 1993 for the first time for a long time. Consumption of non-alcoholic beverages fell by 1.5% to 210 lt per head, while beer consumption fell by 3-4% to around 138 lt per head. In Italy, production of non-alcholic beverages rose by 1.4% in 1993, although domestic consumption fell by 3.4%. Apparent consumption of beer, wine and spirits fell by more than 2% to 64.5 million hl.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Non-alcoholic and alcoholic beverages in Germany
Article Abstract:
In 1996, per capita consumption of beverages in Germany totalled 667.1 litres, including all liquids with the exception of tap water. Of the total, 163.5 litres was accounted for by alcoholic drinks, and 503.5 litres by non-alcoholic drinks. An overview of market trends is given, including a brief overview by product and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The antecedents and consequences of organizational and personal commitment in business service relationships. The role of functional conflict in international buyeruseller relationships: implications for industrial exporters
- Abstracts: Alliance and Leicester secures funding despite write-down. VW's net jumps as demand surges
- Abstracts: RWE, VEW plan Euro19 billion merger; German deal would create top energy firm. Enel's net income rises 31%
- Abstracts: Hong Kong media firms air differences in public. Pearson pays $168.1 million for TVB stake. TVB, Hindustan Times, Pearson join to produce programs in India
- Abstracts: Jiang stands in spotlight with anti-corruption fight. Leveling the playing field. Jiang touts plan to strengthen China's reforms amid troublesome economic statistics for 1994