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Business, international

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Oil co. is drilling home its new name

Article Abstract:

Canadian Occidental Petroleum has changed its name to Nexen. The name change is a legal requirement of its separation agreement from Occidental Petroleum Corp. Nexen was selected from thousands of other possibilities with the assistance of branding company Interbrand tudhope, CanOxy employees and Calgary;s Parallel Strategies. The name was chosen since it was a contraction of new, exploration and energy, was easy to pronounce and had the added attraction of being a palindrome.

Author: Ramage, Norma
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Organizational nomenclature, Support Activities for Oil and Gas Operations, Oil & Gas Field Exploration Svcs, Nexen Inc.

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The Karo Group

Article Abstract:

The Karo Group is a finalist fo the Agency of the Year Award in 2007. The company has received attention after executives Phil Copithorne and Leigh Blakely left Young & Rubicam (Y&R) for Karo, along with important Y&R clients. Karo's growth, in terms of staff, acquisitons and clients, is discussed.

Author: Ramage, Norma
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Executive changes & profiles, Agencies, Officials and employees, Achievements and awards, Appointments, resignations and dismissals, Cover story, Copithorne, Phil, Blakely, Leigh

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Enslin the new expert in potty PR

Article Abstract:

Calgary-based Enslin Associates is spreading the word about an environmentally friendly toilet manufactured by Australia-based Caroma.

Author: Ramage, Norma
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Use of services, Contracts & orders received, Advertising Activity, Account Activity, Plastics plumbing fixtures, Plastics Plumbing Fixture Manufacturing, Plastic Standard Toilets, Plastic plumbing fixtures, Toilets, Enslin Associates, Caroma

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Subjects list: Canada, Advertising agencies
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